Interview with Shirley George Frazier -
Gift Basket Industry Author and Expert
How long have you been in the business and how did you get to be a
gift basket industry expert?
A defining moment happened in my life back in 1989 when I was working
for a corporate company. That was the year I looked back and realized
that in 12 years I had worked for 12 different companies. I finally
faced facts. I wasn't happy and definitely wasn't making enough money. I
figured out what to do to change my life for the better, and that was to
start my own gift basket business.
There I stood in my home studio, six months after that defining moment,
setting up my shop filled with baskets, snacks, supplies, and all the
items needed to create a great business. I learned how to make beautiful
designs, and that was half of the solution. I needed customers to buy my
beautiful baskets, and that was a problem. I had lots of trouble getting
customers. It was really tough. But then I started creating systems,
checklists, and programs within my business to ensure that I always had
lots of clients and income to build my business consistently over time.
The systems worked brilliantly. Customer orders arrived from
individuals, entertainers, politicians, and corporate businesses all
over the world. I even showed my gift baskets on the Food Network,
Channel 5 New York, New Jersey Network, and local morning shows
broadcast to millions of people. Sales went from a few thousand dollars
in the first year to hundreds of thousands of dollars and much more as I
became the industry’s expert.
In time, when I attended gift basket conventions, other designers
started asking me how I achieved so much success. I gave them tips on
attracting customers and getting more sales.
I taught them what to do, and they came back after doing it (and getting
results) and asked what else to do. That's when I noticed that they were
struggling with the same problems I once had.
As a result, I now dedicate my professional life to assisting new gift
basket makers to create works of art and also help growing designers to
cut through all the clutter and start successful gift basket businesses
with less mistakes and more business than if they started without
My programs are created so that you have the flexibility to make
gorgeous, all-occasion gift baskets and, if you wish, combine that
talent with starting a business and have access to me on your schedule,
even if you are raising children or working outside of your home.
What type of people and businesses are your clients?
I work with people just like you who want to make gift baskets like the
pros either as a fun hobby (where you learn steps of gift basket making
from the bottom up) or want to add a business to your gift basket making
skills, selling your beautiful masterpieces to individuals,
corporations, institutions, and others who buy every day. I find that in
either case, these aspiring designers have a love for making something
beautiful with their hands and simply need help from someone they trust,
a person who understands and shares their love of gift baskets. On
occasion, I also work with large retailers to train their staff and also
learn about their selling techniques so that everyone who makes gift
baskets as a hobby and for a business benefits. That said, the people
I’ve worked with run the whole gamut.
Bed and breakfast owners
Candy bouquet makers
Confectionery store managers
Full-time employees of other industries
Non-profit organization employees
Pet store owners and employees
Parents’/Teachers’ Association members
Retail store owners
Specialty store managers
Tricky tray organizers
Larger gift basket
Barnes & Noble
What happens if you haven’t yet worked with people
I have worked with thousands of people who are new to
gift baskets and current designers who need support to build their
businesses. Most likely, I have worked with someone just like you.
However, if I haven’t (and I highly doubt that to be true), you are not
at a disadvantage.
Here’s why: people have both similar and different
thoughts about gift baskets that I can clearly help each person with,
including how to make them, where to buy products, and what the common
mistakes are and how to avoid them.
You may think that this creates a lot of repetition, but
the opposite is true. What my current and former clients have found
exceedingly helpful is that I bring an extremely fresh perspective to
the types of gift baskets they wish to create for friends and family or
to build a business by selling to corporations.
Through me, you’ll get lots of help and access to tons
of resources, and best of all, your gift baskets will stand out as
unique and appealing to those who receive them even if they’ve seen gift
baskets in stores or purchased gift baskets from other designers.
How are you different from other gift basket experts?
As a gift basket expert and consultant, I ONLY work with
individuals, independent gift basket business owners, and other
retailers who wish to add gift basket sections to their stores. In other
words, gift baskets – and only gift baskets – are my specialty.
What that means to you is that I focus on the particular
skills that work for individuals who want to learn gift basket making or
start a business that focuses around the art of gift basket making.
Because my focus is an exclusive niche, what you get
with me is no-nonsense, concentrated expertise on what works for you. I
am the expert in this industry, and that’s why all of my clients get
great results (and I add a heaping helping of enthusiasm, inspiration
and encouragement, which ALWAYS helps with your success!).
What type of personality do you prefer to work with,
and what is expected of me?
The Gift Basket Institute workshops, exclusive
resource materials, and services are created for people who are
absolutely excited and serious about creating unique and elegant gift
basket designs and, if desired, building a business that maximizes their
creativity. It’s all created for you to put all the parts of the system
in place within a few months (sometimes weeks!), which will eventually
lead you to the absolute enjoyment of creating something beautiful with
your hands that brings joy and comfort to other people who receive your
gorgeous gift basket designs whether they are made for special occasions
or created as part of a business you wish to start and successfully
If you’re making gift baskets for fun, expect to go
through the rigors of creating professionally-styled gift baskets from
the bottom up. There are no shortcuts or techniques overlooked to master
In the case of business ownership, I’m a go-getter who’s
known to work best with aspiring entrepreneurs who are also high
achievers, people who are ready to build on their love of making gift
baskets that resemble works of art and are prepared to take the steps
necessary to get clients and build a high-achieving business.
In the business program, consider what you’ll do with me
to be a hands-on, no excuses learning course. You will be expected to
take serious and consistent action, and you will receive full support
while you achieve this incredibly exciting goal: a full-fledged,
systematic and fully-operational gift basket business that brings you
clients, big profits, and all the benefits (time off for lots of fun).
What type of person is NOT right for this program?
One thing that’s important to know is that after 21
years of working with many types of personalities, I’m very selective in
who I work with and who is chosen as my clients. There are times when I
must gently turn away people who aren’t suited for my programs and won’t
get the results they desire or expect. It simply wouldn’t be fair to
If you’re making gift baskets as a serious hobby, this
program is NOT for those who don’t have enough money to buy the
recommended products and supplies that it takes to bring all items
together for this craft. It’s also important to have dedicated space to
turn into a studio that’s used solely for gift basket making.
The Gift Basket Institute is NOT for those who
have no money coming in and are absolutely, financially desperate, at
least not right away. My experience has taught me that people in
financial crisis do not trust the recommendations I give them, so the
tasks necessary to successfully complete the programs does not work
(probably because a lot of time is spent worrying about where to get
next month’s rent check or mortgage payment).
If your situation is in either of these categories, it’s
absolutely okay. We’ve all experienced financial problems at one point
or another. Here are three things you can do right now:
1. Get some money coming in with a full-time or
part-time job at the very least, and then call me. This will take the
edge off and provide you with more peace of mind. Mostly, it will
de-clutter your mind enough to focus on your program assignments and the
BIG picture we will create together for you. Once you begin making those
beautiful gift baskets on a regular basis, you can then start reducing
the hours you work at that other job and focus on your creativity (gift
baskets as a hobby) or business.
2. Sign up for the free Basket Biz newsletter that you’ll receive by
Email (Click Here to subscribe.) The free information will keep you in
the loop and get you started towards your goals until you’re ready to
work with me one to one.
3. Be sure to read the blogs that tell you all about gift baskets by
subscribing to each one, which are the
AskTheGiftBasketExpert.com blog, and watch my videos through the
This free information will give you a LOT to think about as you prepare
to work with me.
Doing these three things will really help you get primed
for our work. When you’re ready, call me and we’ll get you started. I’m
here when you need me.
Another type of person I’m unable to work with (and
there are no exceptions) is the whiner or the chronic skeptic, as well
as individuals who consistently make excuses for not getting their
assignments done or challenging every aspect of The Gift Basket
Institute. If you are one of these people, it’s okay. However, I
respectfully ask that you not call and I hope you understand why. I
don’t want you to waste your time or money. Is that fair?
What exactly is the Gift Basket Institute and what
does it include?
Making beautiful gift baskets, and if you plan to take
it farther, creating a business around gift basket making, begins with
understanding how to structure gifts, foods, and other design-enhancing
materials in a basket or container so that items stay stable and upright
from the design stage to presentation to the recipient.
Adding the business portion to this includes the
realization of the difference between owning a hobby and operating a
business. This is where many aspiring designers fail, and when you’re in
this program, you’ll realize the difference and start molding that
knowledge into an action plan for success.
Whether making gift baskets as a serious hobby or
combining your design skills with a business, here’s what the Institute
provides for you:
THE GIFT BASKET DESIGN PROGRAM
1. You’ll find out what it takes to make gift baskets
with the wow factor, including all the parts, supplies, and components
necessary to set everything up in a space you designate for designing.
There’s more to making gift baskets than stuffing items into a
container, and that’s why this start-up information is important to have
your gift baskets stand head and shoulders above others in your area
that make them.
2. We’ll identify the best places in your home or office to establish a
gift basket-making space and design your studio for maximum
organization, comfort, and mobility so everything you need is at arm’s
length. No need to run from corner to corner accessing everything when
all of it, from bottom to top, can be selected with minimal movement
while you maximize time.
3. We’ll determine the best places (especially locally) to find the
right supplies. Finding quality materials isn’t as easy as it seems, and
with my help, you’ll locate great products that make your gift baskets
true works of art.
4. With my help, you’ll make a series of gift baskets as we go step by
step through the design phase. This process is accomplished in a number
of ways depending on our proximity to each other or through computerized
access that brings our facilities together through technology.
5. We’ll examine the types of gift baskets that are made on an everyday
basis and for special occasions so you have a clear idea of what you
want to create according to the types of people who will order and
receive your gift baskets.
6. We’ll work with a selection of gift basket containers
so you have a wide range of options to create designs according to the
person, event, and gift that fits that person best and how glamorous or
classic you want the gift to appear.
7. You’ll be introduced to enhancements that create the “wow” effect
when someone sees or is presented with your completed gift basket. These
supplies turn an ordinary design into an extraordinary masterpiece.
8. You’ll learn how to make a selection of exquisite bows using ribbon
of different widths and patterns. As bows are the crowning topper of
every gift basket, it’s necessary to create styles that add elegance and
beauty atop each gift basket you make.
9. We’ll go through a wrapping tutorial to apply cellophane and shrink
wrap onto separate gift baskets. Smoothing out each closure material
around your completed design is the final phrase and is a crucial
element to finalizing a presentation the receiver will always remember.
10. We’ll review mistakes that can occur when you make a gift basket and
what to do when it happens (and it’s almost guaranteed that something
will occur). This part of the program will save you time and piece of
mind, especially during crunch times when you’re traveling to different
THE GIFT BASKET BUSINESS PROGRAM
Already know how to design gift baskets but don’t know
how to sell them consistently to individuals and corporations? The Gift
Basket Business Program will help you master marketing and sales and
1. Make your business a priority
We examine when and how you will make time to plan for and start your
business, making room in your schedule, prioritizing your daily task
lists, determining the best method for success according to your
location, and uncovering your non-essential habits so that you can
unlearn these pesky problems and fully invest yourself in growing your
We then map out your complete strategy and determine exactly how and
when you will focus on your business so that you make the most of every
minute. In other words, we de-clutter your life where it needs to be
organized for what’s most important.
2. Plan your unique positioning
We will determine exactly where and how you are positioned in the
business, create your compelling background information to share with
customers, document what will motivate prospects to become clients,
uncover what makes your service unique, find out who your competitors
are, and begin to elevate what you offer above them. We will also
determine your specialty in terms of product line and its benefits to
3. Craft your client profile
Together, we will reveal exactly who your ideal clients are: the WHO,
WHAT, WHY, HOW of what makes YOU their one and only gift giving service,
as well as the best ways to reach them in large numbers while keeping
your expenses low.
4. Construct your compelling marketing message
In this part, you will find out how to map out your marketing message,
tagline, and the elevator speech that grabs their attention, making
people call YOU rather than have you chase after THEM.
5. Package what you know and do
We’ll take an extensive look at your products and services, what you
offer, and turn all of it into irresistible packages that make prospects
sit up, take notice, and immediately order, become loyal customers, and
refer others. We also look at the options to position what you offer,
and how to price your gift baskets so they sell themselves to bring you
more money than you imagine selling them for at the outset.
6. Create IRRESISTIBLE marketing materials
This is where you’ll realize that a HARD sell doesn’t work and how to
POSITION your products and services in just the right way that will PULL
clients in with specific materials and techniques that REALLY SPEAK to
them and convince them that what you have is exactly what they want.
7. Get out there in a BIG way
We will go over, in fine detail, the crucial know, like, and trust
factors so that the people who are your cheerleaders send you referrals
on a consistent basis. We will also examine everything you need to do to
get out of your office to get clients and stop hiding behind your design
8. Create your Marketing BASKET
We will spend considerable time “fishing where the fish are” and putting
together an extraordinarily-detailed plan to reach your ideal clients by
combining your marketing message with design photographs and do this
easily and inexpensively.
9. Set up easy and affordable payment systems
We’ll go over all of your payment options, from cash to checks to credit
cards and more, and then we’ll install an easy-to-use system that makes
dollars and sense. Since credit card processing can take a big bite out
of your profits if you don’t know who to contact and how to set it up,
this process will immediately streamline the entire process and save you
10. Master how to Get the Order
None of what’s been mentioned so far will serve you in developing your
soon-to-be successful gift basket business if you don’t know the proper
ways to get prospects to become clients – in other words, getting them
to say “yes” to the order. Here, we’ll go step-by-slow step through the
order process that wins them over every time. This step alone will start
making you more money as you begin meeting prospects and lining up
11. Get help anytime you need it
Making gift baskets and running the entire operation often requires help
from temporary or part-time people who understand your needs and can
take some of the repetitive and administrative processes off your
shoulders. Best of all, getting help can cost you much less than you
think. We’ll map out a strategy for hiring all the help you require
according to your needs.
12. Implement systems for habitual action and positive results
You will always be marketing. It’s a constant pattern–unless you don’t
want clients. The good news about this step is that we will put in place
solid systems to make sure that what works for you is never time
consuming, overwhelming, or full of effort. The systems we put in place
will practically run by itself and soon, you (or your assistant) will be
literally picking up the phone and assisting new and current clients
more often every day of the week.
Congratulations! When your Gift Basket Business Program
is fully operational, and you’ll never again worry about getting
THE GOLDEN BASKET CLUB
This exclusive membership club, uniquely created in a
private online setting for gift basket makers, designers, and retailers,
supports you with done-for-you forms and checklists, live events, free
product samples, and access to me by phone depending on which membership
level you join. Here's a sample of what you can expect.
Wholesale and Retail Pricing Guides – A
done-for-you guide to print and keep to make sure you price your
gift baskets for profit.
Products by Mail – Receive foods, gifts, and
supplies by mail to test and taste before you buy.
Listen to Live Monthly Teleseminars – Get
more corporate orders, ask questions, and receive the recording by
Website Review – Have your site checked for
search engine friendliness so more visitors find you and buy online.
Forms and Checklists – Access and print the
resource materials long-time designers use to keep their gift basket
30-Minute Q&A Problem Solving Calls – Ask
questions each month that are specific to your business to solve the
problem for good.
Monthly Drawings – Memberships makes you
eligible to win basket supplies, books and other resource materials,
certificates, and more.
Weekly Audio Messages, Tips, and Strategies –
Get clear on how to make gorgeous gift baskets and get business,
Wholesale Product Sources – Find what you’re
looking for in the U.S., Canada, and worldwide.
Calendar Planner – Keep your inventory,
marketing and sales on track every month with this easy-to-follow
Private Video Demonstrations – How-to help
and expert advice to watch/listen, learn, and profit.
Insightful Articles – Delivered twice a
weekly and not available anywhere else on the web.
Social Media Planning – Learn how to use
Facebook, Twitter, and LinkedIn to increase followers, sales, and
That's a sample of what you receive when joining the
Golden Basket Club.
These are the programs of The Gift Basket Institute that
I’ve created after working with thousands of aspiring and veteran gift
basket entrepreneurs and related professionals in more than 21 years of
service to help them create gorgeous gift basket designs and, if
developing a business as well, attract all the sales they need.
In addition to these program, you will learn hundreds of secret tips to
enhance your design skills or work with clients more easily to make your
time work for YOU, to write orders without feeling like you’re selling,
to work smarter not harder, to eliminate the fears and self sabotage
holding you back, and set up systems for making more money in your
Does this really work?
Yes! The result of our work is an approach to the
step-by-step process of making lavishly-styled gift baskets and, if you
plan to combine that with a business, creating the framework and
launching your business with all the components necessary to create a
What results can I expect?
With The Gift Basket Design Program, you can
A full and complete introduction to the world of
gift basket making and see lots of samples of what you can create
beyond what’s available in stores and other places
Identify all the supplies and materials required to
create beautiful designs
Find delicious snacks and foods that people who
receive your gift baskets want
Locate the best area within your home or other area
to set up a design studio
An organized set up of your studio in order to
efficiently create gift baskets whenever you wish or at a moment’s
Master gift basket design step by step from the
bottom to the bow
Hands-on training of how to apply shrink wrap and
cellophane the right way the first time
Assistance to make a selection of food, gift, spa,
and other types of popular gift basket designs
Discover all the types of non-basket containers
available to create new and fresh gift basket styles
Recognize mistakes that can and will occur and how
to fix those problems quickly
A complete tutorial on how to make a variety of bows
in different styles, sizes, and shapes
Help to select and add enhancements to add style and
elegance to your finished designs to create a “wow” effect
With The Gift Basket Business Program, you can expect everything
listed in The Gift Basket Design Program, and:
Identify the EXACT clients who will pay you what
you’re worth, get great results, and send you referrals
Create a compelling marketing message that will make
your ideal clients say, “Wow, that’s exactly what I need, can I have
Make your service stand out in your local area,
region, and the industry
Set gift basket prices that sell and provide you
with healthy profits
Create products and services so you get better
client results, including testimonials from each of them so you make
Learn how to handle your clients (and your time)
more efficiently so you actually have time for MORE clients and more
Get out and about to network effectively
Reach your ideal clients inexpensively and in large
Get the order without ever feeling like you’re hard
Become the go-to gift basket designer in your area
Create new goals for your business every three
months to keep pulling yourself into your future as opposed to
pushing so hard
Get proven techniques to apply to your business
right away so you don’t reinvent the gift basket business wheel
Receive specific tools for you to easily customize
through quick copying and pasting
Create greater exposure and visibility for yourself
and your business
Learn time saving techniques to use online and
offline that will dramatically cut down your learning curve
Make more money than you’re making now and enjoy
being in business for yourself even more than you dreamed
Implement systems so you consistently market your
services easily and can finally stop struggling to get clients, for
Find and install a credit card system that’s easy to
use, affordable, and accessible even when you’re traveling
Stay accountable to the goals we establish, and
Create power referral partnerships and strategic
Work smarter at building your business, not harder
With membership in the Golden Basket Club, you
Wholesale and retail pricing guides to make sure you
price your gift baskets for profit
Foods, gifts, and supplies by mail to test and taste
before you buy
Access to live monthly teleseminars to get more
corporate orders, ask questions, and you’ll also receive the
recording by mail
A full review of your website to ensure it is search
engine friendliness so more visitors find you and buy online
Forms and checklists to access and print the
resource materials long-time designers use to keep their gift basket
30-minute Q&A problem solving calls each month where
you can ask questions that are specific to your business to solve
the problem for good
Monthly drawings, because with your memberships you
are eligible to win basket supplies, books and other resource
materials, certificates, and more
Weekly audio messages, tips, and strategies to get
clear on how to make gorgeous gift baskets and get business, too!
Lists of wholesale product sources available
throughout the U.S., Canada, and worldwide facilities
An easy-to-follow calendar planner to keep your
inventory, marketing and sales on track every month
Private video demonstrations and tutorials with
expert advice to watch/listen, learn, and profit
Insightful articles delivered twice a weekly and not
available anywhere else on the web
A social media planning guide to learn how to use
Facebook, Twitter, and LinkedIn to increase followers, sales, and
Can I read what some of your former clients have said
to see what it’s like working with you?
Yes, and I encourage it! Please visit the
Client Testimonials page and read each of
them. See which ones you feel drawn to, either because their story
mirrors where you’re starting now or because the person has achieved the
results you want to get. Their comments are unsolicited and tell you in
full detail what they got from working with me.
How quickly can I expect to get results?
Obviously, this depends on how much effort and
dedication you put into the assignments that we give you. That said,
virtually all clients see results within the first couple of months in
the form of beautifully tailored gift baskets and, in the case of the
business component, new clients or new prospects, clients who stay
longer, more revenue, and turning more prospects into paying clients and
more referrals from these clients.
If I start a business, how can I guarantee myself
that I will get clients?
Do all of your assignments and fieldwork. Be totally
focused on The Gift Basket Business Program. Understand that
nothing is a “quick fix;” it’s not magic and it can take up to a year
for you to plant seeds and for those seeds to grow into paying clients
that yield the fruit you can enjoy. All my clients who have diligently
applied each step of The Gift Basket Business Program have become
successful in much quicker time than they would have on their own AND
have made more money than they’ve made doing what they used to do.
If I start a business, will I recover the investment
I put into the Program?
Yes, definitely yes! Many clients are excited to report
that they were able to cover their investment quickly and often when
gaining a corporate account. I want you to stop reading for just one
moment to ask yourself, “What is a corporate client worth to me, and
what is the average revenue I can earn serving that one client?” Chances
are that the amount will more than cover your program investment. Most
likely, you will make 10 times what you invest in this program within
three years. The information and skills you learn in The Gift Basket
Business Program will net you 100 times what you invest in the next
10 to 20 years. That’s something to think about.
What you regularly get within this comprehensive
program, and through my mentorship, is what I call a series of AHAs!
that will move your business faster than you would working alone. Expect
to get a lot of these as well as the resources you’ve been looking for
and haven’t found until now. That’s what you’re investing in – results,
more revenue, more profit, and more clients – not just more
“information” that you may get elsewhere.
Shirley, based on everything I’ve read and heard
about you and your long-standing industry experience, I know you’re the
one I want to learn from. What are my options to get started with you?
Congratulations on making a decision for success! I’m so
happy to work with you to achieve your goals to learn all about gift
basket designing and, if the case, taking what you know and turning it
into a thriving business.
For 21 years, I’ve been making gift baskets and training
others who enter into or have been part of the industry, and many of
them have become remarkably successful. My books, DVDs, and seminars
have introduced many individuals to this fabulous craft, and most of
all, the satisfaction that many clients have found through my one-to-one
mentorship has exceeded their dreams and my own. All of this has helped
me create much better programs that will show you how to get better
extraordinary results in faster time than through my past programs. And
that’s what I have for you today.
To get started with gift baskets, as a hobby to dazzle
your friends and family with your creativity, or a business to create
masterful designs that individuals and corporations will buy, here are
the programs I’ve created for you:
1. We highly recommend that you start with The Gift
Basket Design Program. It contains absolutely ALL the basics to help
you begin creating beautiful gift baskets in the comfort of your home or
whichever location you choose. This program includes The Gift Basket
Design Book, two DVDs that show you exactly how to craft your gift
baskets using a step-by-step process, and your own deluxe gift basket
starter kit, complete with a basket, decadent snacks and foods, elegant
gift items, shred, ribbon, heat gun, shrink wrap, cellophane, designer
scissors, and all supplies needed to create your very first,
professionally-styled gift basket. This program is a must if you want to
make gift baskets that impress everyone in your circle of family and
friends and give the very best for every occasion and special event.
2. With your purchase of The Gift Basket Design
Program you will receive two free months of membership in the
popular Golden Basket Club which includes one DVD each
month showing how to make new designs for upcoming special events and
occasions. You’ll also have access to me through two private calls each
month to ask questions about your design styling, where to find products
in your area, and more information that helps you to master elegant
designs much faster than if you were doing this on your own.
3. Once you’ve worked your way through the basics of
The Gift Basket Design Program and enjoyed the support of the
Golden Basket Club, you can leapfrog your creative talent to the
next level, the Platinum Basket Club, by receiving new
deluxe gift basket kits from me for six months to make high-level gift
basket designs using trunks, aluminized buckets, and a variety of
elegant containers that take your gift basket skills up many notches
above anything ever seen or made by traditional designers. It will
literally take your talents to breathtaking heights.
4. The highest level of The Gift Basket Design
Program allows me to meet with you face to face for personalized
support in your facility where we go over your individual design styles
for more help, demonstrations, and hands-on training for the latest
techniques to create designs for very-special events that are sure to
make everyone gasp. Contact my team at
email@example.com for more information and to apply for
this personalized training.
5. You can take your gift basket design expertise to the
money-making level by combining it with The Gift Basket Business
Program so you can earn revenue from creating beautiful gift baskets
for everyone from individuals to politicians to entertainers and
corporations. For your business, we highly recommend this program so
that you begin to get clear on positioning your business in the
marketplace, identify your ideal client, create a compelling marketing
message that instantly attracts clients, package your designs and
business details together, become a master at getting the order, and
implement your systems for consistent action and results. The Gift
Basket Business Program will show you step by step what to do
(what’s effective) and what not to do (where your time is not to be
wasted) in order to have more clients immediately and consistently.
6. Once you’ve worked through the basics of The Gift
Basket Business Program, you’ll receive two free months of
membership in the popular Diamond Basket Club which includes
access to me through two calls per month in a Q&A format to map out your
custom selling techniques, marketing strategies, and all the systems
you’ll set up to ensure that every part of your program is mapped out
for maximum client attraction, sales, and referrals. This Club also
includes forms, letters, and scripts that you can easily customize for
your business, saving you LOTS of time and money re-creating such
materials to take complete orders, write letters that get results, and
more. You’ll also receive an invitation to join me on three live
teleseminar calls to learn the latest information about the problems
that gift basket designers face and solutions that put money in your
pocket quickly. These topics include marketing, hiring help on a part
time or full time basis, and more. This Program pays off BIG, especially
at such an affordable rate.
7. High-achieving designers who want to move
extraordinarily fast in this business can contact me to apply for the
GBB Winners Circle where I come to you and work with you
exclusively for three days of strategic planning to map out your
business in your studio. We’ll go over your total organization,
administrative set up, your database and all its details, the appearance
of your marketing materials and distribution timing, all of your scripts
when a client calls to place an order, and absolutely everything that
ensures that any acts of self sabotage are gone and your business is
running like a well-oiled machine. The GBB Winners Circle
is where I share with you exactly how I run my business so you can model
my systems and do the exact same thing for yourself. To hear more about
this exclusive Circle, (please understand that not everyone is selected
for the Circle), Email my team at
firstname.lastname@example.org for an application.
OK, I know which program I want. How do we get
Great! Did you know that one of the most-prominent
characteristics of successful people is that they take action? They take
educated risks, decisive steps, and they move forward towards success
faster as a direct result of taking the leap. It’s a well-known fact
these people make decisions based on their gut instinct. With that, if
this feels right for you, then go for it.
Here’s what you do: just click on the info page links above or if you
have a question, give my support team a call at 973-870-0450 or email my
email@example.com and we’ll be happy to answer any
questions you have. I can’t wait to meet you in person or on the phone
to get you started on your path to gift basket making, whether for
personal enjoyment or for business success!
If I’m not sure I’m ready to get started, how can I
sample your work at low cost to see if it’s the right solution for me?
A way to sample the gift basket programs is by
subscribing to the weekly email newsletter. Basket Biz newsletter
provides you with proven tips, the latest tools, and powerful techniques
from The Gift Basket Institute. It is a must for anyone who wants
to make gift baskets for themselves or create a highly-successful
business. Subscribe here.
OK, I’m ready to do this for myself, but I have a
couple of additional questions. Can I call you?
Good, sounds like you’re ready to be pulled into your
future! Yes, if you have a couple of questions, just email my team at
firstname.lastname@example.org or call us directly at 973-870-0450 and
we’ll be happy to walk you through the different options to see which
one will be the very best for you. I look forward to seeing you succeed,
and I’m honored to be the one to help you. Let’s get going!
Shirley George Frazier
Your Mentor and Head Basketologist
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Read the intro