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Interview with Shirley George Frazier -
Gift Basket Industry Author and Expert

How long have you been in the business and how did you get to be a gift basket industry expert?

A defining moment happened in my life back in 1989 when I was working for a corporate company. That was the year I looked back and realized that in 12 years I had worked for 12 different companies. I finally faced facts. I wasn't happy and definitely wasn't making enough money. I figured out what to do to change my life for the better, and that was to start my own gift basket business.

There I stood in my home studio, six months after that defining moment, setting up my shop filled with baskets, snacks, supplies, and all the items needed to create a great business. I learned how to make beautiful designs, and that was half of the solution. I needed customers to buy my beautiful baskets, and that was a problem. I had lots of trouble getting customers. It was really tough. But then I started creating systems, checklists, and programs within my business to ensure that I always had lots of clients and income to build my business consistently over time.

The systems worked brilliantly. Customer orders arrived from individuals, entertainers, politicians, and corporate businesses all over the world. I even showed my gift baskets on the Food Network, Channel 5 New York, New Jersey Network, and local morning shows broadcast to millions of people. Sales went from a few thousand dollars in the first year to hundreds of thousands of dollars and much more as I became the industry’s expert.

In time, when I attended gift basket conventions, other designers started asking me how I achieved so much success. I gave them tips on attracting customers and getting more sales.

I taught them what to do, and they came back after doing it (and getting results) and asked what else to do. That's when I noticed that they were struggling with the same problems I once had.

As a result, I now dedicate my professional life to assisting new gift basket makers to create works of art and also help growing designers to cut through all the clutter and start successful gift basket businesses with less mistakes and more business than if they started without guidance.

My programs are created so that you have the flexibility to make gorgeous, all-occasion gift baskets and, if you wish, combine that talent with starting a business and have access to me on your schedule, even if you are raising children or working outside of your home.

What type of people and businesses are your clients?

I work with people just like you who want to make gift baskets like the pros either as a fun hobby (where you learn steps of gift basket making from the bottom up) or want to add a business to your gift basket making skills, selling your beautiful masterpieces to individuals, corporations, institutions, and others who buy every day. I find that in either case, these aspiring designers have a love for making something beautiful with their hands and simply need help from someone they trust, a person who understands and shares their love of gift baskets. On occasion, I also work with large retailers to train their staff and also learn about their selling techniques so that everyone who makes gift baskets as a hobby and for a business benefits. That said, the people I’ve worked with run the whole gamut.

  • Bed and breakfast owners

  • Candy bouquet makers

  • College students

  • Confectionery store managers

  • Full-time employees of other industries

  • Non-profit organization employees

  • Insurance agents

  • Pet store owners and employees

  • Parents’/Teachers’ Association members

  • Retail store owners

  • Retired persons/Seniors

  • Specialty store managers

  • Tricky tray organizers

  • Work-at-home moms

  • Women’s groups

      Larger gift basket sellers:

  • Barnes & Noble

  • Hallmark stores

  • Macy’s

  • Total Wine

What happens if you haven’t yet worked with people like me?

I have worked with thousands of people who are new to gift baskets and current designers who need support to build their businesses. Most likely, I have worked with someone just like you. However, if I haven’t (and I highly doubt that to be true), you are not at a disadvantage.

Here’s why: people have both similar and different thoughts about gift baskets that I can clearly help each person with, including how to make them, where to buy products, and what the common mistakes are and how to avoid them.

You may think that this creates a lot of repetition, but the opposite is true. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to the types of gift baskets they wish to create for friends and family or to build a business by selling to corporations.

Through me, you’ll get lots of help and access to tons of resources, and best of all, your gift baskets will stand out as unique and appealing to those who receive them even if they’ve seen gift baskets in stores or purchased gift baskets from other designers.

How are you different from other gift basket experts?

As a gift basket expert and consultant, I ONLY work with individuals, independent gift basket business owners, and other retailers who wish to add gift basket sections to their stores. In other words, gift baskets – and only gift baskets – are my specialty.

What that means to you is that I focus on the particular skills that work for individuals who want to learn gift basket making or start a business that focuses around the art of gift basket making.

Because my focus is an exclusive niche, what you get with me is no-nonsense, concentrated expertise on what works for you. I am the expert in this industry, and that’s why all of my clients get great results (and I add a heaping helping of enthusiasm, inspiration and encouragement, which ALWAYS helps with your success!).

What type of personality do you prefer to work with, and what is expected of me?

The Gift Basket Institute workshops, exclusive club, products, resource materials, and services are created for people who are absolutely excited and serious about creating unique and elegant gift basket designs and, if desired, building a business that maximizes their creativity. It’s all created for you to put all the parts of the system in place within a few months (sometimes weeks!), which will eventually lead you to the absolute enjoyment of creating something beautiful with your hands that brings joy and comfort to other people who receive your gorgeous gift basket designs whether they are made for special occasions or created as part of a business you wish to start and successfully develop.

If you’re making gift baskets for fun, expect to go through the rigors of creating professionally-styled gift baskets from the bottom up. There are no shortcuts or techniques overlooked to master this craft.

In the case of business ownership, I’m a go-getter who’s known to work best with aspiring entrepreneurs who are also high achievers, people who are ready to build on their love of making gift baskets that resemble works of art and are prepared to take the steps necessary to get clients and build a high-achieving business.

In the business program, consider what you’ll do with me to be a hands-on, no excuses learning course. You will be expected to take serious and consistent action, and you will receive full support while you achieve this incredibly exciting goal: a full-fledged, systematic and fully-operational gift basket business that brings you clients, big profits, and all the benefits (time off for lots of fun).

What type of person is NOT right for this program?

One thing that’s important to know is that after 21 years of working with many types of personalities, I’m very selective in who I work with and who is chosen as my clients. There are times when I must gently turn away people who aren’t suited for my programs and won’t get the results they desire or expect. It simply wouldn’t be fair to them.

If you’re making gift baskets as a serious hobby, this program is NOT for those who don’t have enough money to buy the recommended products and supplies that it takes to bring all items together for this craft. It’s also important to have dedicated space to turn into a studio that’s used solely for gift basket making.

The Gift Basket Institute is NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. My experience has taught me that people in financial crisis do not trust the recommendations I give them, so the tasks necessary to successfully complete the programs does not work (probably because a lot of time is spent worrying about where to get next month’s rent check or mortgage payment).

If your situation is in either of these categories, it’s absolutely okay. We’ve all experienced financial problems at one point or another. Here are three things you can do right now:

1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide you with more peace of mind. Mostly, it will de-clutter your mind enough to focus on your program assignments and the BIG picture we will create together for you. Once you begin making those beautiful gift baskets on a regular basis, you can then start reducing the hours you work at that other job and focus on your creativity (gift baskets as a hobby) or business.

2. Sign up for the free Basket Biz newsletter that you’ll receive by Email (Click Here to subscribe.) The free information will keep you in the loop and get you started towards your goals until you’re ready to work with me one to one.

3. Be sure to read the blogs that tell you all about gift baskets by subscribing to each one, which are the blog, blog, blog, and watch my videos through the blog. This free information will give you a LOT to think about as you prepare to work with me.

Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. I’m here when you need me.

Another type of person I’m unable to work with (and there are no exceptions) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of The Gift Basket Institute. If you are one of these people, it’s okay. However, I respectfully ask that you not call and I hope you understand why. I don’t want you to waste your time or money. Is that fair?

What exactly is the Gift Basket Institute and what does it include?

Making beautiful gift baskets, and if you plan to take it farther, creating a business around gift basket making, begins with understanding how to structure gifts, foods, and other design-enhancing materials in a basket or container so that items stay stable and upright from the design stage to presentation to the recipient.

Adding the business portion to this includes the realization of the difference between owning a hobby and operating a business. This is where many aspiring designers fail, and when you’re in this program, you’ll realize the difference and start molding that knowledge into an action plan for success.

Whether making gift baskets as a serious hobby or combining your design skills with a business, here’s what the Institute provides for you:


1. You’ll find out what it takes to make gift baskets with the wow factor, including all the parts, supplies, and components necessary to set everything up in a space you designate for designing. There’s more to making gift baskets than stuffing items into a container, and that’s why this start-up information is important to have your gift baskets stand head and shoulders above others in your area that make them.

2. We’ll identify the best places in your home or office to establish a gift basket-making space and design your studio for maximum organization, comfort, and mobility so everything you need is at arm’s length. No need to run from corner to corner accessing everything when all of it, from bottom to top, can be selected with minimal movement while you maximize time.

3. We’ll determine the best places (especially locally) to find the right supplies. Finding quality materials isn’t as easy as it seems, and with my help, you’ll locate great products that make your gift baskets true works of art.

4. With my help, you’ll make a series of gift baskets as we go step by step through the design phase. This process is accomplished in a number of ways depending on our proximity to each other or through computerized access that brings our facilities together through technology.

5. We’ll examine the types of gift baskets that are made on an everyday basis and for special occasions so you have a clear idea of what you want to create according to the types of people who will order and receive your gift baskets.

6. We’ll work with a selection of gift basket containers so you have a wide range of options to create designs according to the person, event, and gift that fits that person best and how glamorous or classic you want the gift to appear.

7. You’ll be introduced to enhancements that create the “wow” effect when someone sees or is presented with your completed gift basket. These supplies turn an ordinary design into an extraordinary masterpiece.

8. You’ll learn how to make a selection of exquisite bows using ribbon of different widths and patterns. As bows are the crowning topper of every gift basket, it’s necessary to create styles that add elegance and beauty atop each gift basket you make.

9. We’ll go through a wrapping tutorial to apply cellophane and shrink wrap onto separate gift baskets. Smoothing out each closure material around your completed design is the final phrase and is a crucial element to finalizing a presentation the receiver will always remember.

10. We’ll review mistakes that can occur when you make a gift basket and what to do when it happens (and it’s almost guaranteed that something will occur). This part of the program will save you time and piece of mind, especially during crunch times when you’re traveling to different locations.


Already know how to design gift baskets but don’t know how to sell them consistently to individuals and corporations? The Gift Basket Business Program will help you master marketing and sales and includes:

1. Make your business a priority
We examine when and how you will make time to plan for and start your business, making room in your schedule, prioritizing your daily task lists, determining the best method for success according to your location, and uncovering your non-essential habits so that you can unlearn these pesky problems and fully invest yourself in growing your business.
We then map out your complete strategy and determine exactly how and when you will focus on your business so that you make the most of every minute. In other words, we de-clutter your life where it needs to be organized for what’s most important.

2. Plan your unique positioning
We will determine exactly where and how you are positioned in the business, create your compelling background information to share with customers, document what will motivate prospects to become clients, uncover what makes your service unique, find out who your competitors are, and begin to elevate what you offer above them. We will also determine your specialty in terms of product line and its benefits to clients.

3. Craft your client profile
Together, we will reveal exactly who your ideal clients are: the WHO, WHAT, WHY, HOW of what makes YOU their one and only gift giving service, as well as the best ways to reach them in large numbers while keeping your expenses low.

4. Construct your compelling marketing message
In this part, you will find out how to map out your marketing message, tagline, and the elevator speech that grabs their attention, making people call YOU rather than have you chase after THEM.

5. Package what you know and do
We’ll take an extensive look at your products and services, what you offer, and turn all of it into irresistible packages that make prospects sit up, take notice, and immediately order, become loyal customers, and refer others. We also look at the options to position what you offer, and how to price your gift baskets so they sell themselves to bring you more money than you imagine selling them for at the outset.

6. Create IRRESISTIBLE marketing materials
This is where you’ll realize that a HARD sell doesn’t work and how to POSITION your products and services in just the right way that will PULL clients in with specific materials and techniques that REALLY SPEAK to them and convince them that what you have is exactly what they want.

7. Get out there in a BIG way
We will go over, in fine detail, the crucial know, like, and trust factors so that the people who are your cheerleaders send you referrals on a consistent basis. We will also examine everything you need to do to get out of your office to get clients and stop hiding behind your design studio table.

8. Create your Marketing BASKET
We will spend considerable time “fishing where the fish are” and putting together an extraordinarily-detailed plan to reach your ideal clients by combining your marketing message with design photographs and do this easily and inexpensively.

9. Set up easy and affordable payment systems
We’ll go over all of your payment options, from cash to checks to credit cards and more, and then we’ll install an easy-to-use system that makes dollars and sense. Since credit card processing can take a big bite out of your profits if you don’t know who to contact and how to set it up, this process will immediately streamline the entire process and save you money.

10. Master how to Get the Order
None of what’s been mentioned so far will serve you in developing your soon-to-be successful gift basket business if you don’t know the proper ways to get prospects to become clients – in other words, getting them to say “yes” to the order. Here, we’ll go step-by-slow step through the order process that wins them over every time. This step alone will start making you more money as you begin meeting prospects and lining up appointments.

11. Get help anytime you need it
Making gift baskets and running the entire operation often requires help from temporary or part-time people who understand your needs and can take some of the repetitive and administrative processes off your shoulders. Best of all, getting help can cost you much less than you think. We’ll map out a strategy for hiring all the help you require according to your needs.

12. Implement systems for habitual action and positive results
You will always be marketing. It’s a constant pattern–unless you don’t want clients. The good news about this step is that we will put in place solid systems to make sure that what works for you is never time consuming, overwhelming, or full of effort. The systems we put in place will practically run by itself and soon, you (or your assistant) will be literally picking up the phone and assisting new and current clients more often every day of the week.

Congratulations! When your Gift Basket Business Program is fully operational, and you’ll never again worry about getting clients.


This exclusive membership club, uniquely created in a private online setting for gift basket makers, designers, and retailers, supports you with done-for-you forms and checklists, live events, free product samples, and access to me by phone depending on which membership level you join. Here's a sample of what you can expect.

  • Wholesale and Retail Pricing Guides – A done-for-you guide to print and keep to make sure you price your gift baskets for profit.

  • Products by Mail – Receive foods, gifts, and supplies by mail to test and taste before you buy.

  • Listen to Live Monthly Teleseminars – Get more corporate orders, ask questions, and receive the recording by mail.

  • Website Review – Have your site checked for search engine friendliness so more visitors find you and buy online.

  • Forms and Checklists – Access and print the resource materials long-time designers use to keep their gift basket sales high.

  • 30-Minute Q&A Problem Solving Calls – Ask questions each month that are specific to your business to solve the problem for good.

  • Monthly Drawings – Memberships makes you eligible to win basket supplies, books and other resource materials, certificates, and more.

  • Weekly Audio Messages, Tips, and Strategies – Get clear on how to make gorgeous gift baskets and get business, too!

  • Wholesale Product Sources – Find what you’re looking for in the U.S., Canada, and worldwide.

  • Calendar Planner – Keep your inventory, marketing and sales on track every month with this easy-to-follow calendar.

  • Private Video Demonstrations – How-to help and expert advice to watch/listen, learn, and profit.

  • Insightful Articles – Delivered twice a weekly and not available anywhere else on the web.

  • Social Media Planning – Learn how to use Facebook, Twitter, and LinkedIn to increase followers, sales, and referral orders.

That's a sample of what you receive when joining the Golden Basket Club.

These are the programs of The Gift Basket Institute that I’ve created after working with thousands of aspiring and veteran gift basket entrepreneurs and related professionals in more than 21 years of service to help them create gorgeous gift basket designs and, if developing a business as well, attract all the sales they need.
In addition to these program, you will learn hundreds of secret tips to enhance your design skills or work with clients more easily to make your time work for YOU, to write orders without feeling like you’re selling, to work smarter not harder, to eliminate the fears and self sabotage holding you back, and set up systems for making more money in your business.

Does this really work?

Yes! The result of our work is an approach to the step-by-step process of making lavishly-styled gift baskets and, if you plan to combine that with a business, creating the framework and launching your business with all the components necessary to create a profitable enterprise.

What results can I expect?

With The Gift Basket Design Program, you can expect:

  • A full and complete introduction to the world of gift basket making and see lots of samples of what you can create beyond what’s available in stores and other places

  • Identify all the supplies and materials required to create beautiful designs

  • Find delicious snacks and foods that people who receive your gift baskets want

  • Locate the best area within your home or other area to set up a design studio

  • An organized set up of your studio in order to efficiently create gift baskets whenever you wish or at a moment’s notice

  • Master gift basket design step by step from the bottom to the bow

  • Hands-on training of how to apply shrink wrap and cellophane the right way the first time

  • Assistance to make a selection of food, gift, spa, and other types of popular gift basket designs

  • Discover all the types of non-basket containers available to create new and fresh gift basket styles

  • Recognize mistakes that can and will occur and how to fix those problems quickly

  • A complete tutorial on how to make a variety of bows in different styles, sizes, and shapes

  • Help to select and add enhancements to add style and elegance to your finished designs to create a “wow” effect

With The Gift Basket Business Program, you can expect everything listed in The Gift Basket Design Program, and:

  • Identify the EXACT clients who will pay you what you’re worth, get great results, and send you referrals

  • Create a compelling marketing message that will make your ideal clients say, “Wow, that’s exactly what I need, can I have your card?”

  • Make your service stand out in your local area, region, and the industry

  • Set gift basket prices that sell and provide you with healthy profits

  • Create products and services so you get better client results, including testimonials from each of them so you make more money

  • Learn how to handle your clients (and your time) more efficiently so you actually have time for MORE clients and more revenue

  • Get out and about to network effectively

  • Reach your ideal clients inexpensively and in large numbers

  • Get the order without ever feeling like you’re hard selling

  • Become the go-to gift basket designer in your area

  • Create new goals for your business every three months to keep pulling yourself into your future as opposed to pushing so hard

  • Get proven techniques to apply to your business right away so you don’t reinvent the gift basket business wheel

  • Receive specific tools for you to easily customize through quick copying and pasting

  • Create greater exposure and visibility for yourself and your business

  • Learn time saving techniques to use online and offline that will dramatically cut down your learning curve

  • Make more money than you’re making now and enjoy being in business for yourself even more than you dreamed

  • Implement systems so you consistently market your services easily and can finally stop struggling to get clients, for good

  • Find and install a credit card system that’s easy to use, affordable, and accessible even when you’re traveling

  • Stay accountable to the goals we establish, and achieve them

  • Create power referral partnerships and strategic alliances

  • Work smarter at building your business, not harder

With membership in the Golden Basket Club, you can expect:

  • Wholesale and retail pricing guides to make sure you price your gift baskets for profit

  • Foods, gifts, and supplies by mail to test and taste before you buy

  • Access to live monthly teleseminars to get more corporate orders, ask questions, and you’ll also receive the recording by mail

  • A full review of your website to ensure it is search engine friendliness so more visitors find you and buy online

  • Forms and checklists to access and print the resource materials long-time designers use to keep their gift basket sales high

  • 30-minute Q&A problem solving calls each month where you can ask questions that are specific to your business to solve the problem for good

  • Monthly drawings, because with your memberships you are eligible to win basket supplies, books and other resource materials, certificates, and more

  • Weekly audio messages, tips, and strategies to get clear on how to make gorgeous gift baskets and get business, too!

  • Lists of wholesale product sources available throughout the U.S., Canada, and worldwide facilities

  • An easy-to-follow calendar planner to keep your inventory, marketing and sales on track every month

  • Private video demonstrations and tutorials with expert advice to watch/listen, learn, and profit

  • Insightful articles delivered twice a weekly and not available anywhere else on the web

  • A social media planning guide to learn how to use Facebook, Twitter, and LinkedIn to increase followers, sales, and referral orders

Can I read what some of your former clients have said to see what it’s like working with you?

Yes, and I encourage it! Please visit the Client Testimonials page and read each of them. See which ones you feel drawn to, either because their story mirrors where you’re starting now or because the person has achieved the results you want to get. Their comments are unsolicited and tell you in full detail what they got from working with me.

How quickly can I expect to get results?

Obviously, this depends on how much effort and dedication you put into the assignments that we give you. That said, virtually all clients see results within the first couple of months in the form of beautifully tailored gift baskets and, in the case of the business component, new clients or new prospects, clients who stay longer, more revenue, and turning more prospects into paying clients and more referrals from these clients.

If I start a business, how can I guarantee myself that I will get clients?

Do all of your assignments and fieldwork. Be totally focused on The Gift Basket Business Program. Understand that nothing is a “quick fix;” it’s not magic and it can take up to a year for you to plant seeds and for those seeds to grow into paying clients that yield the fruit you can enjoy. All my clients who have diligently applied each step of The Gift Basket Business Program have become successful in much quicker time than they would have on their own AND have made more money than they’ve made doing what they used to do.

If I start a business, will I recover the investment I put into the Program?

Yes, definitely yes! Many clients are excited to report that they were able to cover their investment quickly and often when gaining a corporate account. I want you to stop reading for just one moment to ask yourself, “What is a corporate client worth to me, and what is the average revenue I can earn serving that one client?” Chances are that the amount will more than cover your program investment. Most likely, you will make 10 times what you invest in this program within three years. The information and skills you learn in The Gift Basket Business Program will net you 100 times what you invest in the next 10 to 20 years. That’s something to think about.

What you regularly get within this comprehensive program, and through my mentorship, is what I call a series of AHAs! that will move your business faster than you would working alone. Expect to get a lot of these as well as the resources you’ve been looking for and haven’t found until now. That’s what you’re investing in – results, more revenue, more profit, and more clients – not just more “information” that you may get elsewhere.

Shirley, based on everything I’ve read and heard about you and your long-standing industry experience, I know you’re the one I want to learn from. What are my options to get started with you?

Congratulations on making a decision for success! I’m so happy to work with you to achieve your goals to learn all about gift basket designing and, if the case, taking what you know and turning it into a thriving business.

For 21 years, I’ve been making gift baskets and training others who enter into or have been part of the industry, and many of them have become remarkably successful. My books, DVDs, and seminars have introduced many individuals to this fabulous craft, and most of all, the satisfaction that many clients have found through my one-to-one mentorship has exceeded their dreams and my own. All of this has helped me create much better programs that will show you how to get better extraordinary results in faster time than through my past programs. And that’s what I have for you today.

To get started with gift baskets, as a hobby to dazzle your friends and family with your creativity, or a business to create masterful designs that individuals and corporations will buy, here are the programs I’ve created for you:

1. We highly recommend that you start with The Gift Basket Design Program. It contains absolutely ALL the basics to help you begin creating beautiful gift baskets in the comfort of your home or whichever location you choose. This program includes The Gift Basket Design Book, two DVDs that show you exactly how to craft your gift baskets using a step-by-step process, and your own deluxe gift basket starter kit, complete with a basket, decadent snacks and foods, elegant gift items, shred, ribbon, heat gun, shrink wrap, cellophane, designer scissors, and all supplies needed to create your very first, professionally-styled gift basket. This program is a must if you want to make gift baskets that impress everyone in your circle of family and friends and give the very best for every occasion and special event.

2. With your purchase of The Gift Basket Design Program you will receive two free months of membership in the popular Golden Basket Club which includes one DVD each month showing how to make new designs for upcoming special events and occasions. You’ll also have access to me through two private calls each month to ask questions about your design styling, where to find products in your area, and more information that helps you to master elegant designs much faster than if you were doing this on your own.

3. Once you’ve worked your way through the basics of The Gift Basket Design Program and enjoyed the support of the Golden Basket Club, you can leapfrog your creative talent to the next level, the Platinum Basket Club, by receiving new deluxe gift basket kits from me for six months to make high-level gift basket designs using trunks, aluminized buckets, and a variety of elegant containers that take your gift basket skills up many notches above anything ever seen or made by traditional designers. It will literally take your talents to breathtaking heights.

4. The highest level of The Gift Basket Design Program allows me to meet with you face to face for personalized support in your facility where we go over your individual design styles for more help, demonstrations, and hands-on training for the latest techniques to create designs for very-special events that are sure to make everyone gasp. Contact my team at for more information and to apply for this personalized training.

5. You can take your gift basket design expertise to the money-making level by combining it with The Gift Basket Business Program so you can earn revenue from creating beautiful gift baskets for everyone from individuals to politicians to entertainers and corporations. For your business, we highly recommend this program so that you begin to get clear on positioning your business in the marketplace, identify your ideal client, create a compelling marketing message that instantly attracts clients, package your designs and business details together, become a master at getting the order, and implement your systems for consistent action and results. The Gift Basket Business Program will show you step by step what to do (what’s effective) and what not to do (where your time is not to be wasted) in order to have more clients immediately and consistently.

6. Once you’ve worked through the basics of The Gift Basket Business Program, you’ll receive two free months of membership in the popular Diamond Basket Club which includes access to me through two calls per month in a Q&A format to map out your custom selling techniques, marketing strategies, and all the systems you’ll set up to ensure that every part of your program is mapped out for maximum client attraction, sales, and referrals. This Club also includes forms, letters, and scripts that you can easily customize for your business, saving you LOTS of time and money re-creating such materials to take complete orders, write letters that get results, and more. You’ll also receive an invitation to join me on three live teleseminar calls to learn the latest information about the problems that gift basket designers face and solutions that put money in your pocket quickly. These topics include marketing, hiring help on a part time or full time basis, and more. This Program pays off BIG, especially at such an affordable rate.

7. High-achieving designers who want to move extraordinarily fast in this business can contact me to apply for the GBB Winners Circle where I come to you and work with you exclusively for three days of strategic planning to map out your business in your studio. We’ll go over your total organization, administrative set up, your database and all its details, the appearance of your marketing materials and distribution timing, all of your scripts when a client calls to place an order, and absolutely everything that ensures that any acts of self sabotage are gone and your business is running like a well-oiled machine. The GBB Winners Circle is where I share with you exactly how I run my business so you can model my systems and do the exact same thing for yourself. To hear more about this exclusive Circle, (please understand that not everyone is selected for the Circle), Email my team at for an application.

OK, I know which program I want. How do we get started?

Great! Did you know that one of the most-prominent characteristics of successful people is that they take action? They take educated risks, decisive steps, and they move forward towards success faster as a direct result of taking the leap. It’s a well-known fact these people make decisions based on their gut instinct. With that, if this feels right for you, then go for it.
Here’s what you do: just click on the info page links above or if you have a question, give my support team a call at 973-870-0450 or email my team at and we’ll be happy to answer any questions you have. I can’t wait to meet you in person or on the phone to get you started on your path to gift basket making, whether for personal enjoyment or for business success!

If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solution for me?

A way to sample the gift basket programs is by subscribing to the weekly email newsletter. Basket Biz newsletter provides you with proven tips, the latest tools, and powerful techniques from The Gift Basket Institute. It is a must for anyone who wants to make gift baskets for themselves or create a highly-successful business. Subscribe here.

OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?

Good, sounds like you’re ready to be pulled into your future! Yes, if you have a couple of questions, just email my team at or call us directly at 973-870-0450 and we’ll be happy to walk you through the different options to see which one will be the very best for you. I look forward to seeing you succeed, and I’m honored to be the one to help you. Let’s get going!

Shirley George Frazier
Your Mentor and Head Basketologist


Read the intro

Read the intro