1. Write a short script,
on paper, as a reminder of what you'll say, share, and feature.
The script will lessen the number of times
you start and stop the video due to recording errors.
2. Record in a quiet area.
Places where horns beep and children play
are not video friendly. Also, be sure to turn the telephone ring
down or off (remember to turn it back up when done).
3. Go for great, not
perfect.
The video is to connect with prospects and
customers, so be upbeat and bubbly, remembering that this is for
your audience, not Hollywood.
4. Let each video's length
average between three and six minutes.
It's said that the shorter the length, the
better, and that's true for time-strained viewers. State your
message, tell them what to do, and end the recording.
5. Add humor.
People like to watch videos that are
comfortable, fun, and relaxing in its presentation. Humor allows you
to create an enjoyable experience and sell, too, through story
telling or introducing your business through an off-beat approach.
6. Invest in a floor model
tripod.
This low-cost equipment is your video
partner, stabilizing the camera or camcorder while recording your
message.
7. Save your video
recordings on an external back-up system.
If your computer system crashes, there's
no way to re-capture this revenue-generating property.
8. Create a customer
testimonial contest.
Making your own videos is a great
beginning, but customer comments about how a gift basket put a smile
on the recipient's face is a priceless message all will watch. Offer
prizes that you believe customers will appreciate.
9. Watch competitive
videos for ideas.
It's important to see what competitors
create for their audience. There's no need to copy someone else's
method or re-invent the wheel when you get started; just view how
others engage their audience and let their techniques motivate you
to do better.
10. Replace videos as
necessary.
After three to five years, it's time to
update your recording with a new message. At that point you'll be
comfortable in front of the camera, so create an appealing welcome
dialogue for the pages where customers visit most.
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