Creating
new and interesting gift baskets and adding them to your Web site encourages
customers and browsers to visit each month and order frequently.
As your site's page numbers begin to increase, the navigation starts getting
more complicated.
Adding a site map may be the answer.
The navigation system on your home page contains the site's main structure, but
it doesn't always help clients find what they want for corporate events,
conferences, and everyday celebrations.
This is why an additional site map can boost business.
A site map is a handy tool if visitors neglect to bookmark a page, and it
helps you provide every possible strategy to alert customers to special pages,
gift ideas, return policy information and more.
The start of a new year is a great time to adjust your Web site. Perhaps a site
map will prove to be a welcomed addition.
Not sure how to create your site map?
Click here to see one at GiftBasketBusiness.com,
visit a competitor's site to see their structure (I bet they don't have a site
map, which is good news for you), or type "site map" into a search engine for
ideas from Web sites worldwide.
Still don't have a Web site? The steps I share at
WebSitesForRetailers.com will
get you started.
Looking for back issues of this newsletter? Visit
GiftBasketsNewsletter.com/blog.
