Your
Web site is beautiful, filled with photographs of the best designs in town.
However, there will always be a group of prospects who want to see more than
your site.
They want a catalog or flyer to remind them of
your gift baskets.
Many of us resist the temptation to invest in full color brochures because the
expense is too high for the low return. But the problem still exists.
You want to have some type of print literature, aside from your business card,
to distribute. What are the options?
1. Postcards make great sales tools. They're easy to maintain for
distribution, encouraging sales with a gorgeous design on one side and message
on the other.
Online printing companies make adding a digital photo to a postcard easy and
affordable.
2. Flyers are a close second option, but they're not as easy to make as
postcards. Many designers use their
own publishing software to arrange digital photos in a collage format.
The flyers are either printed singly when needed or in quantity through an
outside printer.
Remember to take photographs of completed designs before they're shipped or hand
delivered. This ensures
that you have a bounty of pictures to choose from to create print literature
that convinces prospects to
become clients.
Learn more about pictures on the photography page,
and see these
flyer and catalog examples.
Looking for back issues of this newsletter? Visit
GiftBasketsNewsletter.com/blog.
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On the
Gift Basket Business blog:
Where is your favorite place to buy ribbon?
On the
Solo Business Marketing blog:
How can the U.S. gas crisis help you increase local sales?
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http://www.giftbasketbusiness.com/newsletter.htm.
If you benefit from Gift Basket
Business Strategies, please forward it to friends, family, and
colleagues who may also profit from each week’s tip.
It is published
every Wednesday and Sunday by Shirley Frazier, president of Sweet Survival®
(also known as GiftBasketBusiness.com), and author of How to Start a
Home-Based Gift Basket Business and The Gift Basket Design Book.
