How to Start a Home-Based Gift
Basket Business, 4th edition by Shirley George
Frazier
12 chapters, 270 pages
Shirley
creates your plan for success in this No. 1 industry book on setting up
and running a profitable business.
Learn how to create a business plan,
estimate costs, find products, market, ship and deliver, set prices, and
stay profitable. Charts and forms are included, as well as a sample plan
and a chapter on designing baskets. New and veterans alike nicknamed
this book the "industry Bible."
Save $8.95
when you buy this book bundled with the companion 83-minute DVD, Gift
Basket Basics.
NEW - Audio CDs for each chapter are
now available. See the CD section below.
The Gift
Basket Design Book, 2nd edition
by Shirley George Frazier
13 chapters, 180 pages
Gift
baskets are an ideal business, but not all gift baskets are created
equal.
This No. 2 best-selling book, now available in full color, shows you how
to transform your creative ideas into professional-looking baskets to
give as gifts or start a business.
The step-by-step instructions and
photos show you how to create delightful gift baskets for all occasions,
from holidays to everyday events. A special chapter is included to
showcase five professional gift basket designers and their
most-successful creations.
Save $7.95
when you buy this book bundled with the companion 66-minute DVD, 10
Dazzling Designs You Can Make in 5 Minutes Each or Less.
Marketing Strategies
for the Home-Based Business: Solutions You Can Use Today
by Shirley George Frazier
10 chapters, 174 pages
This book
gives you the tools to successfully market in your backyard and around
the world twenty-four hours a day, seven days a week.
Shirley shares her expertise on
everything from marketing plans (two are in the book) to getting the
media on your publicity bandwagon. Whether you're a new business owner
or longtime entrepreneur, this reliable guide will take your solo or
home-based business to the next level.
Shirley George Frazier shares her years of
experience to show you how to design beautiful gift baskets to sell in
retail stores, make from home for fun or profit, or create as a sideline
business.
This 83-minute DVD will provide you
with step-by-step basics to get you designing gift baskets in no time.
See a variety of styles, learn how to choose baskets, master methods to
anchor products, customize your designs, and see all the products and
supplies required to start making gift baskets tomorrow.
10 Dazzling Designs You Can Make
in 5 Minutes or Less
This
DVD picks up where Gift Basket Basics ends, introducing you to 10 gift
basket styles for every day and special occasions that are quick and
easy to make.
In 66 minutes, learn how to add
low-cost enhancements for dazzling effects, discover simple ways to
secure products, see how to turn three items into a stunning
pyramid-shaped design, uncover secrets to create a magnificent man's
theme, and more.
These products are created in
Microsoft Word and/or Excel and Emailed in PDF format.
Make sure you have the proper requirements
installed before ordering.*
Top 10 Letters
Why spend hours putting the right words
together when Top 10 Letters makes it easy?
This is your personal correspondence kit for individual and corporate
sales letters, including:
Introduction-serious and lighthearted, Cold call letter with offer,
Follow-up to meeting or initial letter, Apology, Appreciation/thank you,
Overdue account notice, Give us another chance, and Ending relationships
(firing the client). Some categories include multiple letter options.
You'll receive six types of marketing materials as a bonus and notes
with each letter explaining how to customize it.
Add your name, logo, and customer's name - that's it. The Email version
let's you quickly cut and paste the text. Then it's off to the post
office, and you're done.
BRAND NEW BONUS: Top 10 Letters now includes
one more letter - one that convinces
customers to buy when the economy is down. 11 in all for just $3.36
each.
Stop spending hours figuring out what to say, and start spending your
time wisely to manage your business. Order Top 10 Letters as your
powerful sales and marketing assistant.
Drop shippers come to the rescue when you
want to sell gift baskets but can't sell from home, don't have space for
lots of inventory, want to legally include alcohol, or need
an alternative source when you're overwhelmed during the holidays
and other peak periods.
Drop Ship Vendors lists more than 20 companies in the U.S. and
Canada, all ready and able to create beautiful designs and ship it
directly to you or your customer. This report answers important
questions you ask before working with a drop shipper, including:
Enrollment fees, membership fees, minimum order quantities, package
labeling, online tracking options, daily shipping cut-off times, image
availability for your Web site and marketing literature, and enrollment
and termination rules. Order this popular report today.
Are you tired of
creating sales receipts from scratch? Wouldn't it be great to have a
simple-to-prepare master chart when preparing to buy your inventory?
Isn't it time to have a form that increases every sale?
Making gift baskets is your strength. That's why you're a designer, but
you want a variety of forms that transforms your business from a mess to
success! That's what you'll get with 12 Top Gift Basket Forms.
You'll receive:
Sales Receipt in Word and Excel formats, Internal Customer Order Form in
Word and Excel formats, Buying Chart in Word and Excel formats, Customer
Information Profile, Credit Reference Sheet, Purchase Order, Potential
Buyers' Chart, Delivery Form, Competition Log.
BONUS: Upsell Order Form - This form easily increase each
sale by showing you a ready-made list of products and enhancements in
your inventory that customers want and adds to your profits.
Just $3 per form to create a smooth and easy
business.
If you're tired of wasting time and leaving money on the table, order
12 Top Gift Basket Forms today.
How do you find prospects? What methods
have you put in place to consistently get sales? Which promotional tools
are part of your marketing arsenal?
If you don't know the answers to these questions, then your marketing
plan desperately needs help now.
Your perfect marketing plan makes finding prospects and turning them
into customers and referral sources a smooth and easy process. It's
checked on a regular basis and determines the pace of your growth and
sales.
Ready to create a marketing plan for the first time or revitalize the
one you currently follow? Schedule a Marketing Plan Review today, and
let Shirley George Frazier show you how easy it is to turn your business
into a productive and profitable enterprise.
Here's what you'll receive:
An overview of your current
strategy based on your industry and market changes.
Info about ready-to-buy
categories you are neglecting and how to reach them.
Sample introductions, online
and offline, to capture prospects' attention.
A Web site home page or
print materials' review to ensure you're speaking the "buyer's
language."
Suggestions for offers,
incentives, and buzzwords that get your foot in their door without
busting your budget.
A new or completely-revised
one page plan to start or renew your marketing tomorrow.
If you're offering apples and don't
realize that your customers want oranges, this Marketing Plan Review is
a must to schedule today.
Don't wait until your doors are about to close to ask for help. The
earlier we work together to find solutions, the faster your profits will
grow. Order your Marketing Plan Review today.
After all the work performed or money
spent to get your Web site online, can you afford to leave thousands of
dollars in sales to chance by letting it stay invisible?
This 10-Point Web Site Review is a comprehensive, all-inclusive report
that's created exclusively for you. This report includes a review of:
Overall design and structure
Web site text and colors
Marketing strategy
Shopping cart (if available)
Keywords and search engine
optimization
You'll also receive recommendations for and links to free online tools
that are easy to install within your site.
Your site is meticulously reviewed by Shirley George Frazier, who will
deliver your review in less than one week by Email in a detailed,
20+ page report in PDF format, a great
investment in your online longevity and success.
For just $97, you can also
try our Quick Web Site Review, a one-page analysis of your Web site and
tips to jump start sales.
Competitive site reviews are available from other sources for $400 and
more. Have your site reviewed today. Then prepare for the revenue and
higher profits you’ll experience by having a finely-tuned Web site that
captures visitors, clients, and sales.
99 Sizzling Marketing Ideas to Make
More Money, January-June
Gift basket business experts, Shirley George Frazier and Flora Brown,
team up on this CD to share over 99 ways to capture sales to boost your
business every day of the week. This 50-minute recording uncovers:
When and where to create special
occasion promotions
How to capitalize on little-known
events that get you big sales
Why ethnic occasions are important
to your marketing mix and which ones to promote
How gifts for pets keep your sales
from "pawsing"
Which food celebrations are a big
hit with corporate customers
How spa and pamper products make
customers bubble with orders
Why ethnic occasions are important
to your marketing mix and which ones to promote
How restaurants and teachers
increase your income
The best way to “plant” seeds and
grow relationships
What products and services
encourage loyalty to keep customers coming back
Where to sell your products and
services to “captive” audiences
99 MORE Sizzling Marketing Ideas to
Make More Money, July-December
Gift basket business experts, Shirley
George Frazier and Flora Brown, team up again to share over 99 more ways
to boost your business. This one-hour CD reveals everything, including
holiday sales.
How to use slow-moving product to
produce big sales
Why being associated with a social
cause is an important tool to generate new business
How to position your marketing
messages so that they compliment upcoming holidays
Which approaches increase your
income from college crowds
How to partner with approachable
retailers and service businesses
Why corporations want you to speak
with their employees
How to add useful information to
your Web site that makes customers click
The best way to use articles to
get your foot in the door
Which marketing tool is so
incredibly affordable that you can't order just one
Slogans to use for customer
contact and to increase sales
Which holiday cards make the best
impact
When to contact the media to
almost guarantee a feature story on your business
Corporate sales
are the backbone of your business, and if you're looking to increase
sales from these mega-buyers, this popular 60-minute CD is for you.
Hear Flora Brown and her guest, Sharron
Senter, marketing expert, share easy strategies to use now to get
corporate sales every day and every holiday. You'll learn:
Which services corporations want
most and how to affordably offer them
How to find industries in your
area that buy frequently buy
Which corporate departments buy
most often
The No. 1 way to effectively
advertise your baskets on the Web
Which corporate customers are
ready to do business and the best times for contact
How to show a first meeting sample
basket that doesn’t resemble a bribe
How to legally add wines to your
baskets when you don’t have a license
How to keep business ties with a
company when your contact leaves
How to use the Internet to find
corporate prospects in your area
The No. 1 mistake you can make
when approaching corporate prospects
There's much more on this one-hour
audio CD, including audience questions that uncover added secrets
For 13 years, Sharron Senter has worked
with top companies to market their products. She reveals what works and
how to build the corporate side of your gift basket business.
Tired of
searching high and low in your state to find gift basket products only
to find little or nothing? How to Find Products In and Around Your
State reveals the secrets of where to look and how to locate
products waiting to be found!
Gift industry experts, Shirley George Frazier and Flora Brown, team up
on this 50-minute CD to reveal quick and easy ways to find gift,
gourmet, and supply items in your backyard. You’ll save tons of time and
money using their simple techniques in your town, around your state, and
on the Web.
Shirley and Flora uncover:
Events in your region that let you
see and taste products as well as talk face to face with
manufacturers
Why local truck stops tell you
where to go for state sources
How the yellow pages puts green in
your pocket
The one book that places a wealth
of sources at your fingertips
Dozens more proven tips that let
you find gift basket items to increase sales faster than ever
Just think of how many more gift
baskets you’ll sell to corporations, convention managers, and hotels
when you know how to find in-state products
Order How to Find Products In and
Around Your State today, and bring your search for local gift,
gourmet, and supply items to a successful end.
How many people can
be sued because of one illegal bottle of alcohol in your gift basket?
Shirley George Frazier interviews Robin Gronsky, attorney at law, for
the lowdown on this and 24 more legal issues on this 30-minute CD that
keeps your business on the right side of the law.
Legal Tips to Keep Your Company Out of Court reveals:
What types of insurance every
product-based company must have
How choosing a business name that
someone else legally uses costs you time and money
What to include in partnership
agreements so you're not holding the bag after the split
Why online companies with
disclaimers written in small type can still bill your credit card
even if you no longer want the service
Why sample contracts found in
books won't cut it in court, and much more
Order now so you understand the
legalities of business ownership before one more day goes by.
Organize for Maximum Success: 25 Ways
to Make Your Business Boom
Disorganization is a drain on
profitability, and it's not easy to get organized on your own. If you're
ready to stop the sabotage and start turning time into money, this audio
CD is for you.
Shirley George Frazier interviews
professional organizer, Fern Silvernagel, who reveals secrets that turn
your chaos into productive order. Learn:
Why flat trays are not your friend
How to get that catchall middle
desk drawer in order for good
Which filing systems keep your
money-making projects in reach
What to do with invoices to end
finance charges and late fees
Why taking notes on scrap pieces
of paper while on the phone isn't a bad idea
How to organize your computer to
find every file
Why reorganizing your workspace
does not start with buying furniture
Fern's 20+ years of expertise
organizing everything from home offices to television production studios
will motivate you to reorganize your workspace to make way for the money
you deserve. Invest 25 minutes and $37 for the keys to set up your
personal profit zone.
10 Surefire Ways to Cash In on
Administrative Professionals Week
Shirley George Frazier is Flora Brown's
guest for this lively discussion on how to increase your sales in April
to bosses looking for gorgeous gifts and baskets for clerks,
secretaries, assistants, and anyone classified as support staff.
In 62 minutes, you'll hear real-life stories, ideas and solutions to
increase sales and move inventory, including:
What makes this occasion popular
for gift basket giving
The types of containers to select,
outside of baskets, for these gifts
The complete sales process, from
introductions to new order referrals
Which basket themes sell very
quickly
How many designs to show at a
presentation
What price ranges to show to
clients online and in person
Who are the best contacts for
corporate sales
What type of inventory works for
this occasion
Which events may not get you any
sales
Horror stories (you'll laugh!) and
solutions when making deliveries
The four methods that are most
popular to connect with corporate clients
How to get sales for occasions
after Administrative Professionals Week
And much, much more to sell for
this occasion and many others throughout the year
If you want to start selling more to
the corporate market, this CD is for you.
Wouldn't it be great to own a complete set
of CDs, all focused on solving marketing, organizing, legal, product
location, and corporate sales problems to consult whenever you need new
ideas and inspiration?
That's what you'll receive in this 6-pack collection. The Gift Basket
CD Success Pack contains six topics that make problem solving easy
and painless. Most of all, you'll find solutions to common and unique
problems as well as ideas to boost sales in any economy.
Here's what's included:
99 Sizzling Marketing Ideas
to Make More Money, January-June
99 MORE Sizzling Marketing
Ideas to Make More Money, July-December
Low-Cost Secrets for Landing
Corporate Accounts
How to Find Products In and
Around Your State
Legal Tips to Keep Your
Company Out of Court
Organize for Maximum
Success: 25 Tips to Make Your Business Boom
These 6 CDs cost $222 when you
buy them separately, but order the 6-pack now for $197,
a savings of $25.
You won't find this problem-solving bundle anywhere else, so order
today.
You
know Shirley George Frazier for genuine information she shares online
and at trade shows. Now get these special reports written by Shirley,
prepared especially for your profit-building success in the gift basket
industry.
These special reports are five pages or more each, focusing you on how
to proceed through examples and strategies. Don't expect the layout to
be fancy with photos and graphics; these all-text reports feature updated
information with practical details you can put to use right now.
20 Ways to Make and Sell Coffee and Tea
Baskets
With coffee and tea sales on the rise, you'll capitalize on the
information here to gain corporate orders and repeat sales through
memberships and more. Learn about displays, holiday offerings, and
flavor combinations that keep sales going strong.
Why stay with baskets when unique containers get clients to say "yes"
more often? Shirley introduces you to two veteran designers who rake in
big profits with a selection of containers their clients enjoy and
appreciate. You'll also receive nine reasons why containers are big
sellers and a list of container options based on gender, age, and
occasion. If you're ready to go beyond baskets, this is your report.
When is it time to move your gift basket business out of your house and
into a retail storefront? Here's the story of one veteran designer who
made the leap, and it wasn't just a space issue. Learn how this designer
chose her location, set up shop, and approached a gift basket retailer
across the street, all while catering to her corporate clientele.
The corporate market continues to be the sweet spot for sales. What does
it take to get your foot in this lucrative door? Shirley reveals a
simple, three-point plan to turn your corporate dreams into reality.
Methods to introduce your company and keep communication open by phone,
direct mail, Email and social media are also explored. Isn't it time for
you to get your share of corporate sales?
Every day, the media fills the airwaves and newspapers with stories from
around the world. What will it take to get your name in print? Shirley
turns her experience of going from no publicity to the front page of her
local newspaper into your special blueprint. You'll also read about
three more gift basket designers who captured their share of publicity
and receive a six-step plan to get the attention you deserve.
Some designers have a knack for getting clients to say "I Do" to them as
often as weddings occur worldwide. How do they get the bridal and new
home business? Two designers reveal the secrets of their success,
sharing information about what goes into their picture-perfect baskets
and who's buying. You'll be amazed with what their unveil and ready to
put their experience in place for your success.
What to Buy to Make Gift Baskets - A Primer
for Beginners and Veterans
Selecting the right gift basket products to match customers' preferences
can mean the difference between cashing in on big profits and cashing
out of the business due to no sales. What are customers looking for, and
what the best way to decide what to buy? This report guides you through
the product maze and helps both beginner and veteran designers to make
the right decisions the first time so that money and time is saved.
Approved orders are accepted and
shipped worldwide.
No refunds except for
non-receipt of order (shipping charges are non refundable).
Exchanges promptly made if publication binding or CD/DVD/VHS is
defective.
Orders are mailed within 1-2
days of receipt. The business name "Sweet Survival" will appear on
your credit card statement.
Please allow 3-4 weeks for
orders paid by check. There is a $37 service charge for all returned
checks.
If your order is returned to us
due to an incorrect or incomplete address not caused by us, an
additional shipping cost will be charged to you for re-shipping.
This shipping cost will be identical to the amount originally
charged.
Before ordering, make sure that
the software required for your purchase is installed on your
computer. If you order and cannot open the file due to non-software
compliance, you will be charged a 75 percent adjustment fee.
Shipping Charges
Publications are shipped fastest way possible, usually via U.S.
Postal Service.
Starter Kits are shipped via UPS.
U.S. Orders $49.99 - under = $5.00
U.S. Orders $50.00 - over = $9.50
We guarantee that you will be
charged the lesser shipping price whenever possible.
Shipping charges for Non-U.S.
orders start at $20.00 and increase depending on weight. We will
contact you by Email before shipping is applied.
You
know Shirley George Frazier for genuine information she shares online
and at trade shows. Now get these special reports written by Shirley,
prepared especially for your profit-building success in the gift basket
industry.