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10 Steps to a Successful Gift Basket Career or Hobby

By Shirley George Frazier

1. Decide whether designing gift baskets is going to be your full-time business or part-time hobby.

Successful designers take all necessary steps to start and build their businesses, including registering with state officials, creating a workspace to be used solely for business purposes, and abiding by all laws associated with business ownership.

Designers who make gift baskets only when the occasion calls for these beautiful arrangements learn where to find products quickly from stores, discounters, warehouse clubs, and other unique shops. You, too, can be as successful as the full-time artist, because success is measured by your own creativity.

2. Learn correct design basics through hands-on classes or video training.

Successful designers invest in learning aids and then enhance the basics with personal touches to create one-of-a-kind masterpieces.

Video training is available through DVDs such as Gift Basket Basics and 10 Dazzling Designs You Can Make in 5 Minutes Each or Less, which you'll find on this page.

3. Create a functional workspace that inspires creativity.

Successful designers find an area outside of their home kitchens to make gift baskets. Whether for fun or profit, they locate a workspace that's dedicated to building, wrapping, and experimenting anytime of the day or night.

The workspace you see in pictures for the Gift Basket Design Studio Extreme Makeover expose how a garage was changed into a spacious and productive center. There are other areas in your home or apartment to consider.

4. Work closely with an accountant. Successful designers discuss business setup, financial records, and investment strategies with a professionally-trained advisor who works with other business owners on a daily basis.

You may not look for an accountant when making gift baskets part time, but watching your money is just as important. Make note of where to find products and supplies as well as prices and who's having sales so that when you're ready to buy, you instantly know where to go.

5. Attend gift trade shows and/or gift basket-specific shows. Successful designers use such functions to stay up to date on industry trends and design techniques. Networking with peers is another important show activity.

Fairs, consumer shows and events, and magazines tell you, the part-time designer, what's hot and trendy. These places and others in your area keep your creations fresh and fantastic. For up-to-date gift basket trends, you can also consult the Gift Basket Business blog.

6. Buy inventory according to the market (customers) you serve or will receive your custom baskets. The more you know about customers and recipients, the better decisions you will make regarding the items placed within each design.

7. Understand your customers' lifestyles, limitations, and preferences to anticipate their gift needs. By becoming a partner in their lives rather than being viewed as just a gift basket designer, you will experience far more repeat orders and referrals from regular customers.

This information is also important for part-time designers, as following this advice often determines when to take your part-time hobby into full-time fame.

8. Install a live operator to answer your telephone when you are away. Successful designers make sure that the phone is manned by a live person during normal business hours.

If this option isn't available, an answering machine with custom message is absolutely acceptable. Large corporations are big users of automatic answering services, aren't they? The only difference is that while their service keeps us in voice mail limbo, our system will be beneficial for all who call.

9. Be thankful for mistakes. Successful designers know that errors will occur in the course of building a business. They also understand that missteps move them closer to the best solutions.

Designers at all levels will benefit from taking pictures of their designs. Each photograph shows how we develop in time as gift basket makers. You'll be amazed how your expertise increases with each creation. Learn more about photographs on this page.

10. Don't expect quick riches (although, in time, a bounty of sales will arrive). Successful designers know that it takes investment dollars, patience, and persistence to create a plan, buy inventory, contact buyers, and build their businesses over time. If you need fast money because you are unemployed, underemployed, or experiencing a family crisis, this business requires far too much start-up money at the beginning to achieve your dreams.

Not many grant or lend money for business start-ups, but some do exist. Consult this page for information.

Making gift baskets on occasion nets different results. You're not spending lots of money to make one or two gift baskets at a time, so satisfaction provides big rewards. And if you slowly begin earning money from your expertise, that's also terrific.


Copyright 2005 Shirley George Frazier. All rights reserved.

Shirley George Frazier is known worldwide as "the gift basket expert." In the gift basket business since 1990, Shirley is president of GiftBasketBusiness.com and its family of sites, writes articles for numerous publications, is often quoted in magazines, appears on television and cable shows, speaks at trade and business events worldwide, and is author of How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book. Bring Shirley to your next event by contacting her at 973-279-2799.

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