Gift Basket Calendar

JANUARY

FEBRUARY

MARCH

Sales: New Year's; Healthy Start program with hospitals and wellness centers.

Working On: Valentine's Day radio promotions; corporate lunch & learn programs; trade show inventory purchases.

Planning For: Additional Q2 publicity; Administrative Professionals Week corporate sales.

Web Site: New Year greetings; new baskets; Valentine's Day offerings; new promotions and ordering options.

Sales: Valentine's day.

Working On: Late reminders; 2008 Q2 sales review; real estate and corporate productivity gift promotions.

Planning For: Easter promotions and sales.

Web Site: Mid month removal of Valentine's Day promotion; Admin. Professionals Week baskets.

Sales: Real estate; corporate employee productivity gifts.

Working on: Admin. Prof. Week; summer tourism and convention groups' baskets; Q2 postcards and e-newsletters.

Planning For: Admin. Prof. Week and Mother's Day on and off-line promotions; tourism market.

Web Site: Add Easter selections.

APRIL

MAY

JUNE

Sales: Administrative Professionals Week; Easter.

Working On: Mother's Day; late Admin. Prof. Week reminders.

Planning For: Father's Day; summer weddings; welcome gifts at summer conferences.

Web site: Timely removal of Admin. Prof. and Easter promotions; add Mother's Day info with contest.

Sales: Mother's Day.

Working On: Late Mother's Day reminders; 2008 Q3 sales review; Father's Day; bed and breakfast industry sales.

Planning For: Summer contests; boat/yacht owners' sales; Q3 postcard.

Web Site: Remove Mother's Day baskets; add Father's Day gifts.

Sales: Father's Day; bed and breakfast lodges; weddings.

Working On: July 4th; review of 2008 (upcoming) holiday sales; boat/yacht owners and country club events.

Planning For: Adult Halloween parties; back to school market.

Web Site: Remove Father's Day info; add July 4th and summer baskets.

JULY

AUGUST

SEPTEMBER

Sales: July 4th celebration; boating/yacht industry; contest winner announced.

Working On: Back to school; August weekend getaway baskets.

Planning For: Auto/leasing industry; inventory; 2008 Q4 sales review.

Web Site: Remove July 4th baskets; add back to school selections. 

Sales: Back to school; late summer baskets; new car/corporate auto leasing sales.

Working On: Q4 holiday postcards; flyers; e-newsletter.

Planning For: Holiday inventory; 2009 sales plan.

Web Site: Add early holiday order information and promotion with photographs. 

Sales: Securing early holiday orders.

Working On: Corporate and individual holiday sales; popcorn lover's baskets.

Planning For: Non-profit charity balls and auctions; additional holiday sales.

Web Site: Add popcorn baskets for National Popcorn Month; update holiday basket details as needed.

OCTOBER

NOVEMBER

DECEMBER

Sales: Added holiday sales; popcorn lover's baskets.

Working On: Corporate sales follow-up; Thanksgiving hostess and thank you baskets; holiday inventory adjustments.

Planning For: Client thank you cards, gifts and other end-of-year tokens of appreciation.

Web Site: Remove popcorn baskets; add Thanksgiving hostess/visiting baskets.

Sales: Thanksgiving; early Christmas, Chanukah; Kwanzaa.

Working On: Aggressive holiday campaign; client thank you gifts.

Planning For: Last-minute holiday orders; New Year's; 2009 Q1 sales preparation.

Web Site: Late month removal of Thanksgiving information.

Sales: Christmas; Chanukah; Kwanzaa, early New Year's gifts.

Working On: Follow-up calls to last-minute buyers; New Year's promotions; 2009 Q1 postcards; New Year’s cards for select clients.

Planning For: Valentine's Day sales; new market promotions.

Web Site: Written thanks and gifts to customers; add New Year's basket ideas; late removal of holiday selections.