Stop Sales Mistakes Before They Start
By
Shirley Frazier
Sweet Survival®/GiftBasketBusiness.com

Q. My first corporate presentation was
a disaster. The company president asked if he could have substitutes to
what I showed, and I said ‘yes’ to get the account. Later, I calculated
everything and found that the baskets will cost a lot more than
anticipated,
leaving me with pennies in profit. How can I keep from repeating this
mistake?
A. New designers occasionally fall prey
to this switching tactic. The best you can do right now is to honor the
order without beating yourself up in the process. Here are three steps
to help you move on.
1. Be willing to say “let me check on
that” when you’re unclear about the cost. Tell the client that you want
to make sure they’re not being overcharged for the design change. In
reality, you want to double check your own profitability.
Call the
client as soon as possible with the details and to close the deal. Don’t
think that this scenario puts you in jeopardy of losing the sale.
Remember what happened the first time.
2. Bring a personal list of 3-5 items
that can be exchanged for the majority of items in the baskets you
present. Offer any of these products if asked for substitutes, and stick
with these options unless you must resort to No. 1 above.
3. Make certain designs “as is” with no
substitutions. If they aren’t acceptable for clients, offer your custom
designs, which can elevate profits substantially.
Disasters are blessings in disguise
because everyone must face one to grow. When mistakes occur, you can
make changes and move forward to more profitable pastures.
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