How to Advertise on Radio Stations

By Shirley Frazier
Sweet Survival^®/GiftBasketBusiness.com

Radio stations can always use a boost to increase their ad revenues.

Could this be the time to approach a station with offer a barter arrangement?

Decide which station best suits your clients’ preferences (country, smooth jazz, rock, new wave, etc.).

Contact the show’s producer, and explain the benefits of a barter agreement between you and them.

Perhaps the station needs a contest prize or is searching for a way to increase their audience.

Your gift baskets might be the solution, and in turn, the exposure may increase your profits.

The worst that can happen is that the producer will say “no,” but don’t fret. Before hanging up, ask if another producer may need your services, then follow up on that lead or move on to another station. Always ask for another contact to double your chances to advertise on radio.

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