Tips on Following Up After the Sale

As a gift basket designer, you understand the importance of keeping your word when following up with the people who entrust us with service.

That's why when you tell someone that you'll "get back to them," you do exactly that.

This is not an easy task, especially if the follow-up has little chance in resulting in business. But you do it anyway.

The act of follow up contact is a very powerful, yet subtle way of developing a good reputation. It works to:

--Close a deal
--Recommend you to prospects ready to buy your baskets
--Remind the client that you are a true professional

Following-ups occur when someone wants additional information. It might be notifying a client when a particular product has arrived, calling to inform about an article in the paper, or providing more details on something you promised at a presentation.

Your follow-up list should be short and concise, nothing that's tucked away in a binder that won't be consulted for months.

However, binders are used by some. Executives keep their follow-up list in what's known as a ticker file, which is a heavy, paper binder with numbers from "1 to 31" (each day of the month) tabbed down the right side.

You can use this type of product, found in any office supply store, or simply tack your follow-up list on corkboard or hang it magnetically.

Database management software such as ACT! and Goldmine are popular choices for designers who use technology effectively.

Choose the system that works best to get your attention each morning. Then make the act of following up one of the habits you practice every day.

 

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